Qualifications

Summary of Qualifications:

  • Eleven years combined marketing communications, public relations and social media experience
  • Enthusiastically organized and contributed to marketing campaigns and events with the end goal of increasing customer growth and retention
  • Independently generated monthly Search Engine Marketing (SEM) reports analyzing performance for all social media platforms

 

Work Experience:

 

Marketing Coordinator                                                                             November 2015-Present

Bed Stu, Camarillo, CA

  • Collaborate with Marketing Director on developing and implementing marketing strategies for new and existing Bed Stu products including Bed Stu Organics
  • Shaped rebranding efforts for Bed Stu’s sister footwear brand, Oak Tree Farms
  • Implement brand marketing message across all channels of communication including traditional and social media marketing
  • Brainstorm and execute marketing events for retail stores analyzing their effectiveness
  • Project manage marketing support for more than 20 tradeshows throughout the year
  • Execute brand influencer programs, collaborating with cross-functional departments and executive leadership
  • Organize first ever product focused workshop with more than 30 top tier magazine editors and media in attendance
  • Collaborate with public relations agency on building brand awareness with editors, talent and bloggers
  • Coordinate production of all marketing collateral materials and tradeshow emails

 

Social Media and Content Strategist                                                    April 2015-November 2015

National Positions, Woodland Hills, CA                         

  • Developed client influencer marketing campaigns including reaching out to prominent bloggers in various industries, with the end goal of increasing brand awareness
  • Pitched to new clients; analyzing and critiquing their social media platforms
  • Managed different types of content for 50 companies including: social media, websites, blogs, long form articles and infographics
  • Created and tracked social media content for client’s various social media platforms, reflecting industry trends and unique brand voice
  • Generated and analyzed monthly social media reports and performance analysis
  • Performed ongoing online reputation management, interacting with customers while developing the client’s brand

Social Media Writer                                                                                   2010 to 2015

Fashion Institute of Design & Merchandising (FIDM), Los Angeles, CA

  • Increased Twitter followers from 26K to 29K, generated more than 2,100 mentions and 1,300 retweets during Project Runway: Under The Gunn Twitter campaign
  • Efficiently coordinated and facilitated marketing events including setting up booths and engaging with prospective students
  • Created community and industry relationships for future collaborations
  • Prepared monthly Search Engine Marketing (SEM) status reports analyzing performance and return on investment (ROI) for all social media platforms
  • Creatively managed and shaped social media campaigns with the Marketing Department, increasing the following for FIDM
  • Progressively monitored day-to-day web and social media commentary about FIDM and FIDM brands using software tools such as Radian6 and Facebook Insights for data analysis

 

 

Promotions Assistant/Marketing Assistant                                       2006-2008

Fashion Institute of Design & Merchandising, Los Angeles, CA

  • Spearheaded press releases and press kits for 2007 prom season, utilizing publications including local and national newspapers and teen magazines
  • Solicited contributions of high-end beauty, bath and fashion products utilized in 300 gift bags for prospective students and parents
  • Participated in the organization of photo shoots for FIDM brands
  • Instrumental in creating and hosting exciting Debut Fashion Show Pre-Party event for 2007 and 2008, focused on enticing students toward greater interest in Institute’s programs
  • Efficiently identified and developed profit generating fundraising events and social activities for Fashion Club members which created a high retention rate throughout the school year

 

 

Education:

 

Master of Business Administration, emphasis in Finance                                    

University of La Verne, Oxnard, CA

 

Master Certificate in Internet Marketing                                                                     

University of San Francisco Online

 

Bachelor of Arts in Journalism, emphasis in Public Relations,

collateral field of Communications

California State University, Northridge, CA