Qualifications

Professional Profile:

  • Understanding customer insights by interviewing accounts to create an effective email campaign, driving customers to attend tradeshows. This resulted in customers placing more than 2,000 sales orders ($2M in sales)
  • Established a new brand campaign for a new product launch, with a quarterly update to meet the brands messaging needs, resulting in annual average earnings of $52k in additional revenue
  • Identified a gap in the retail stores; created and executed monthly marketing events, resulting in more than $34K in sales
  • Manage graphic design team on branded graphic projects, ensuring effective brand positioning and ensuring deadlines were met and stayed on budget

 

Work Experience:

Marketing Manager                                                                            November 2015-Present

Bed Stu, Camarillo, CA

  • Understanding customer insights by interviewing accounts to create an effective email campaign, driving customers to attend tradeshows. This resulted in customers placing more than 2,000 sales orders ($2M in sales)
  • Built a new brand campaign for a new product launch, with a quarterly update to meet the brands messaging needs, resulting in annual average earnings of $52k in additional revenue
  • Identified a gap in the retail stores; created and executed monthly marketing events, resulting in more than $34K in sales
  • Project managed the first ever product focus workshop with more than 30 top tier magazine editors and media in attendance. This created an introduction to a new customer base
  • Orchestrated groundbreaking retail stores to establish a brick and mortar presence for the brand
  • Directed and implemented marketing campaigns, ensuring company brand and voice stayed consistent
  • Manage graphic design team on branded graphic projects, ensuring effective brand positioning and ensuring deadlines were met and stayed on budget
  • Collaborated with cross-functional departments as well as outside PR agency to execute the first Bed Stu brand influencer program
  • Developed and project managed the Bed Stu Tradeshow Program by identifying high volume shows, creation of sales materials, development of tradeshow booths and negotiated show contracts resulting in more than 30 tradeshow appearances and increase of sales by 20%
  • Oversee bi-annual sales meeting including securing meeting space, preparing sales presentations and reports utilizing Microsoft Word, PowerPoint and Excel

Social Media and Content Strategist                                                    April 2015-November 2015

National Positions, Woodland Hills, CA                         

  • Presented brand messaging to new clients about sales and social media strategies on behalf of National Positions
  • Identified new clients in the marketplace by analyzing their social media platforms, targeting areas of improvement and growth
  • Generated and analyzed monthly social media reports and performance analysis for clients
  • Developed client influencer marketing campaigns including reaching out to prominent bloggers in various industries, with the end goal of increasing brand awareness and sales
  • Managed different types of content for 50 companies across multiple industries including: social media, websites, blogs, long form articles and infographics
  • Created and tracked social media content for client’s various social media platforms, reflecting industry trends and unique brand voice

Social Media Coordinator                                                                          2010 to 2015

Fashion Institute of Design & Merchandising (FIDM), Los Angeles, CA

  • Efficiently coordinated and facilitated marketing events including setting up booths and engaging with prospective students, with the end goal of increasing enrollment
  • Created community and industry relationships for FIDM to utilize for future collaborations
  • Prepared monthly Search Engine Marketing (SEM) status reports analyzing performance and return on investment (ROI) for all social media platforms, identifying areas of improvement
  • Progressively monitored day-to-day web and social media commentary about FIDM and FIDM brands using software tools such as Radian6 and Facebook Insights for data analysis, addressing student issues in real time
  • Increased Twitter followers from 26K to 29K, generated more than 2,100 mentions and 1,300 retweets during Project Runway: Under The Gunn Twitter campaign, increasing brand awareness
  • Creatively managed and shaped social media campaigns with the Marketing Department, increasing the following for FIDM                                     

Public Relations Intern                                                                              2009

Washington County Hospital, Hagerstown, MD

  • Coordinated the annual Lend a Hand event on Christmas Eve, delivering dinners to more than 50 needy families in the community
  • Authored articles for The Link, external healthcare magazine for Washington County Hospital, distributed to more than 300 community members and hospital staff, thus keeping them informed on the latest health care developments
  • Independently composed more than 5 press releases and generated local media coverage for groundbreaking clinics in Washington County
  • Originated press release regarding hospital receiving Medal of Honor for Organ Donation, thereby generating community exposure

Marketing Assistant                                                                                    2006-2008

Fashion Institute of Design & Merchandising, Los Angeles, CA

  • Spearheaded press releases and press kits for 2007 prom season, utilizing publications including local and national newspapers and teen magazines
  • Solicited contributions of high-end beauty, bath and fashion products utilized in 300 gift bags for prospective students and parents
  • Participated in the organization of photo shoots for FIDM brands
  • Instrumental in creating and hosting exciting Debut Fashion Show Pre-Party event for 2007 and 2008, focused on enticing students toward greater interest in Institute’s programs
  • Efficiently identified and developed profit generating fundraising events and social activities for Fashion Club members which created a high retention rate throughout the school year

Education:

Master of Business Administration, emphasis in Finance                                    

University of La Verne, Oxnard, CA

Master Certificate in Internet Marketing                                                                     

University of San Francisco Online

Bachelor of Arts in Journalism, emphasis in Public Relations,

collateral field of Communications

California State University, Northridge, CA